Royal Caribbean understands that it is a very important part of its marketing budget to have a reputable company in place to handle the social media responsibility. The UK arm of the cruise ship operator had been looking for a replacment of the two companies that handles that side of the busies.
A new company has now been appointed to handle all things social media for Royal Caribbean UK. Holler landed the job following a successful pitch, and is the first time Royal Caribbean gave the job to just the one media agency. However, by doing so it will mean that will be an increased focus, instead of the watered down version you get when you have difference companies having to liaise with the cruise company.
A total of $90 million is spent on Royal Caribbean’s advertising budget, although that is global and not the UK part.
Holler already has an impressive portfolio, working with the likes of Mercedes, McDonald’s, P&G, although the biggest has to be Red Bull.
There is no denying the huge social presence Red Bull has, and if Holler can replicate this with Royal Caribbean, then this could be a perfect partenership.
Thanks to Campaign.