Ken Muskat has taken up a recent MSC Cruises job posting as the company’s newest senior VP of Sales and Marketing, as a plan to allow for growth in North America. The reason for this is because it’s his job to help improve marketing and PR for North America.
MSC Divina will be at the heart of this new vision for the North American market, but let’s not underestimate the importance of Muskat, as he has had a long career in the travel industry, and as such has built up a huge portfolio of contacts in the community, and will bring so much to MSC Cruises.
MSC Cruises is already a major player in the cruise industry, but they still have a long way to go comapred to the likes of P&O and The Royal Caribbean. However, if they keep offering their customers an exceptional vacation experience, they are well on their way to becoming even better in the future.
Muskat has already said that he will work closely with their Travel Agent partners in order to sell to a much bigger market. Let’s just hope that they do not lose sight of who they are, as MSC currently give their customers fantastic Mediterranean style cruising.
If you think you have what it takes to become a valued member of MSC Cruises, then you should apply for one of the many MSC Cruises jobs that are currently available, more details of which you will find here.