Norwegian Breakaway hype raises ship expectations
Published on March 26th, 2013
One problem with creating hype about a new product or service is the expectation you create with consumers, which is the current situation for Norwegian Breakaway and the hype being created by NCL as we countdown to the cruise ships maiden voyage.
Norwegian Cruise Line has been promoting the new Breakaway cruise ship everywhere, especially on their Facebook page with countdown photos, so this has done the job of creating hype about the new ship.
Countdown to launch and reviews – Fans of NCL will look forward to Norwegian Breakaway reviews, which is clear after taking a quick look at the NCL social channels and current chatter. Comments stating, “hope this lives up to all the hype” and “can’t wait for the reviews” are commonplace on Facebook.
Within the last two days we have seen 3 photos uploaded to NCL’s Facebook page promoting Norwegian Breakaway, which include a daily reminder of how many days are to go and also other pictures teasing the features, food, and activities found on board. You can see a photo below that promotes Carlo’s Bakery on Norwegian Breakaway, where you’re guaranteed to meet satisfaction for that sweet tooth.
Are you enjoying the daily teases about Norwegian Breakaway? Keep connected to Cruise Ship News as we deliver all the juicy details leading up to the launch of this new cruise ship, and we can’t wait to give our review in the coming months. You might want to also see the new Norwegian Getaway cruise ship and its Illusionarium, or some details on the new Norwegian Breakaway technology.